Creative, cost-effective, results-driven
Elevate your brand positioning, awareness and engagement
How
Using a proven methodology honed during my time at Amazon and ASOS, that marries creativity and innovation with a laser focus on business metrics, I develop brand and content strategies that will take your business to the next level.
Approach
Not a traditional brand consultant, I take a hands-on approach, embedding myself within your business to work with, mentor and coach your existing team. It’s a cost-effective model that ensures expertise stays in-house to deliver long-term impact.
My credentials
I've spent my career in content creation and brand development at world-renowned brands from Marie Claire and Grazia to ASOS and Amazon,
Empowering your existing teams with on-the-job training creates a sense of ownership. And people who feel ownership are more engaged, productive and think more creatively
Here’s what I’ll bring to your business
On-the-job training
Your teams will receive practical training in content and brand strategy development, using simple effective models that deliver results
Scalable processes
You’ll get repeatable models that can be applied to any future website content or brand marketing campaign
Creative excellence
Creative leadership introducing rigour, best practices and establishing a high quality bar to your copywriting and imagery
Clear brand identity
Documented guidelines - tone of voice, photography, styling - as reference tools to ensure a consistent brand identity going forward
Robust measurement
A consistent approach to measuring content effectiveness so you can evaluate ROI to continually learn and improve
Talent sourcing
Access to my extensive professional network of world-class creatives, content creators and brand experts, to fill any gaps in your team