Strategic guidance for fashion and lifestyle brands in transition
Elevating your brand positioning, awareness and engagement
Feeling the squeeze?
I get it - it’s a tough market out there. Your brand's voice might be getting lost in the noise, customers seem to be drifting away and your marketing budgets are ballooning with precious little to show for it… sound familiar?
I can help you turn things around
By unearthing what makes your brand genuinely special, I will deliver a positioning and content strategy that clicks with customers on both gut-feeling and practical levels, turning scrollers into buyers and occasional shoppers into true fans who keep coming back.
Your new reality?
Your business grows without constantly chasing new customers. Better conversion rates, chunkier customer value and marketing costs that finally make sense, all wrapped in a brand that stands out and will remain resilient to future market changes.
Empowering your existing teams with on-the-job training creates a sense of ownership. And people who feel ownership are more engaged, productive and think more creatively
Here’s what I’ll bring to your business
On-the-job training
Your teams will receive practical training in content and brand strategy development, using simple effective models that deliver results
Scalable processes
You’ll get repeatable models that can be applied to any future website content or brand marketing campaign
Creative excellence
Creative leadership introducing rigour, best practices and establishing a high quality bar to your copywriting and imagery
Clear brand identity
Documented guidelines - tone of voice, photography, styling - as reference tools to ensure a consistent brand identity going forward
Robust measurement
A consistent approach to measuring content effectiveness so you can evaluate ROI to continually learn and improve
Talent sourcing
Access to my extensive professional network of world-class creatives, content creators and brand experts, to fill any gaps in your team