From Fashion Editorial to Digital Strategy: My Journey

My career in content marketing and brand strategy began in fashion editorial, working at some era defining titles, most notably Marie Claire in the 1990s and Grazia in the 2000s. I honed my content skills during this time; creating, commissioning and editing features, news stories and fashion shoots. I learned the art of trend forecasting - fashion, cultural and societal. This experience taught me to anticipate and exceed reader (customer) expectations, a skill crucial in today's content marketing landscape

Pioneering E-Commerce Digital Strategies

In 2012 I jumped brand-side and fully digital. I joined ASOS as Head of Women’s Content and from there moved to Amazon as Content (and later Brand) Director for their European fashion business. At ASOS I witnessed first hand the potency of being singular in your targeting (in their case, fashion loving twenty-somethings). We created content of a quality that gave any traditional editorial a run for its money, resulting in a highly engaged audience, who loved ASOS, advocated for the brand and shopped up a storm. The five years I spent at Amazon sharpened my business acumen, gave me a respect for the power of data in the creative process and underlined the importance of compassionate leadership in unlocking the best from teams and individuals.

Leadership and Team Development

Throughout my career in brand and content strategy, I have been lucky enough to work with and for brilliant people who are the very best at what they do. For the past two decades I have built and led world-class brand and content teams, both large-scale and lean, who consistently delivered exceptional business results and creative excellence while having fun doing it. As a CTI trained coach specializing in career development, I'm passionate about nurturing individual and team growth in the content marketing field.

Your Partner in Content and Brand Strategy

With my unique blend of editorial expertise, digital strategy experience, and leadership skills, I'm equipped to help your brand excel in today's competitive digital landscape.

If you are looking to drive engagement, build brand loyalty, and boost your bottom line, contact me today.